Google will soon roll out a new look for search results which includes favicons in SERPs.
The website name and its favicon will appear at the top of the results card, as shown in the image above.
“With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.”
Google says this new look is helpful to searchers as they can more easily scan the page of results and decide which source to get their information from.
Here are the Google favicons guidelines, in case you have missed them:
Both the favicon file and the home page must be crawlable by Google (that is, they cannot be blocked to Google).
Your favicon should be a visual representation of your website’s brand, in order to help users quickly identify your site when they scan through search results.
Your favicon should be a multiple of 48px square, for example: 48x48px, 96x96px, 144x144px and so on. SVG files, of course, do not have a specific size. Any valid favicon format is supported. Google will rescale your image to 16x16px for use in search results, so make sure that it looks good at that resolution. Note: do not provide a 16x16px favicon.
The favicon URL should be stable (don’t change the URL frequently).
Google will not show any favicon that it deems inappropriate, including pornography or hate symbols (for example, swastikas). If this type of imagery is discovered within a favicon, Google will replace it with a default icon.
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