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    World Class Websites & Marketing

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    Mobile Apps

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    Software Development

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    SEO

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Terms of Service

Essential information. Please read the following terms and conditions. Your acceptance of these terms are an absolute condition of this website and the services of BWAR.

General terms and conditions

These terms and conditions form the trading agreement between the BWAR (“we” or “us”) and the Client (“you”).

Cancellation Any Of Our Services By You

In the event that You wish to cancel receipt of the Services provided by us, you must give us notice of your intention to do so. You must give us notice at least 30 days before the Initial Term or Additional Term (as applicable) ends. If you do not give sufficient notice to cancel the Services an Additional Term will automatically apply, so it is important that you give notice in good time. You can give notice verbally to your account manager but it must be confirmed in writing by email to hello@bwar.co.uk

Liability

We shall not be liable to you for any damage to software, damage to or loss of data, loss of profit, anticipated profits, revenue, anticipated savings, business opportunities, or for any indirect or consequential loss or damage. Our aggregate liability to you in respect of any claims based on events in any 12 month period arising out of or in connection with this Agreement (or any related contract including website design, SEO, paid advertising or hosting), whether in contract or tort (including negligence) or otherwise, shall in no circumstances exceed 100% of the total Charges actually paid by you to us under this Agreement and any related contract in that 12-month period. Nothing in this Agreement shall operate to exclude or limit our liability for:
  • (a) death or personal injury caused by our negligence; or
  • (b) fraud; or
  • (c) any other liability which cannot be excluded or limited under English law.

Licence and Ownership – Websites

Ownership of the Website passes to you, the client, upon payment in full of the agreed amount for the product and associated VAT/Taxes. If you enter into a hosting agreement with BWAR Ltd this will need to be completed and paid before ownership is passed and files are provided (Typical hosting is 12 instalments of £25/£35 per month) with one months’ notice after the initial period. Automatic updates are only available to customers with an active hosting subscription.

Content

We do not, unless otherwise agreed, provide copy writing for your website. It is your responsibility to provide written content for your website/project for us to add directly to your website. We do provide a professional copy writing service and a quote can be made available upon request.

Graphics and Photographs

Any graphics/images/photographs provide by yourself in an editable digital form (by sending any images, graphics, photographs, video you are confirming that you have intellectual property and or appropriate copyright licences), please supply in the highest resolution possible, low-quality images may not be used. Within the purchase of a product, we will make use of stock images from one, or more, stock libraries on a fair use policy, typically up to 10 images. Greater than 10 may result in charges for more images.

Service Level

We shall use it’s reasonable endeavours to make the server and the services available to you 100% of the time but because the services are provided by means of computer and telecommunications systems, BWAR makes no warranties or representations that the service will be uninterrupted or error-free and we shall not, in any event, be liable for interruptions of Service or downtime of the server. For websites hosted under the managed WordPress CMS hosting, we will make and retain on behalf of you a regular offsite backup of all Content including all website files and databases. Even though every effort is made to ensure data is backed up correctly, we accept no responsibility for data loss or corruption.

Domain Name Registration

Domain names are not deemed to be successfully registered until they appear in the relevant whois database of the top level domain name registrar. In the event that a domain name is unavailable when we attempt to register it we will provide a full refund for that domain name, this will be the full limit of our liability. We will make reasonable endeavours to renew domains where the renewal fee has been paid. In the event that we are unable to renew a domain name and that domain name is subsequently lost, the limit of our liability shall be the renewal fee for that domain name.

Search Engine Optimisation (SEO)

We try to rank your business to best of our ability, however we are not in control of search engine’s final decisions. We are also not in control of search engine broad updates or when search engines index your website. We do not have the ability to offer a guarantee on the rank that our customers will receive. We also cannot calculate or even estimate the amount of increased traffic that will occur as a result of our optimisation services. As such our services do not guarantee an increase in customer visits to your website or to sales, or other ranking metrics. However, if the majority of keyphrases, and organic traffic significantly declines for more than 6 months after optimisation, then BWAR will offer our SEO customers free SEO services for 3 months or until the trend reverses.

Paid Advertising – Pay Per Click (Google Ads)

If BWAR are given control of ad spend budget, payment must be received a minimum of 5 days prior to the campaign ongoing renewal date. If payment is not received, your campaign will be suspended until all funds are received. Ad spend varies, and although advertising providers try to keep within limits, it is normal to see up to a variation to daily ad spend, that may fluctuate occasionally above the agreed budget.

Promotional materials

You hereby agree that BWAR may refer to you, by company or trading name, and to the existence of this Agreement in any marketing or promotional materials. You allow BWAR to refer to you and your business granting BWAR a royalty-free licence to use your company name, trade name and logo as required on the BWAR website, social media and online/offline marketing.

Listen to what people who use us, have to say…

See what people say who trust us. Here are some of the latest Google Reviews.

Our Latest Tips and Tricks

We’re an active bunch of bloggers, and we like to put regular content on topics such as web design, search engine optimisation and social media etc.

  • It’s Here! The New BWAR Website is Live!

    We’re thrilled to announce that after months of hard work and dedication, the brand new BWAR website is finally live! We’ve completely revamped the site to provide you with a more user-friendly experience, making it easier than ever to find the information and resources you need.

    What’s New?

    The new BWAR website boasts a range of exciting features, including:

    Sleek and Modern Design: We’ve given the site a fresh, modern makeover, making it easier to navigate and visually appealing.

    Improved Navigation: Finding what you’re looking for is now a breeze with our intuitive navigation system.

    Enhanced Content: We’ve added a wealth of new content, covering everything from the latest industry news and updates to informative guides and resources.

    Mobile-Friendly Design: The new website is fully responsive, meaning you can access it seamlessly from any device, whether it’s your desktop computer, tablet, or smartphone.

    Easy Access to Resources: We’ve made it easier to access all the resources you need, including application forms, contact information, and helpful downloads.

    Stay Connected!

    Don’t forget to bookmark the new website and subscribe to our blog for the latest updates, news, and resources. You can also follow us on social media to stay connected with BWAR.

    We’re excited to embark on this new chapter with you!

    Read more

  • Why You Need to Integrate Meta Ads with GA4

    Here at BWAR, we’re all about helping you get the most out of your advertising efforts so we wanted to share an interesting article we read. Meta’s making a big push for advertisers to connect their Google Analytics 4 (GA4) with their advertising accounts. And for good reason! According to recent experiments by Search Engine Journal, they’re reporting a significant 22% conversion boost for those who integrate.

    So, what exactly is GA4 integration, and how can it help you achieve such impressive results?

    What is GA4 Integration?

    GA4 is the latest iteration of Google Analytics, offering a more privacy-focused and future-proof approach to data collection. By integrating your GA4 data with your Meta Ads account, you can create a more holistic view of your customer journey. This allows you to see how users interact with your website or app after they click on your ads, providing valuable insights into what’s driving conversions.

    The Benefits of GA4 Integration

    There are several key benefits to integrating GA4 with your Meta Ads: Deeper audience insights: Gain a more comprehensive understanding of your target audience, allowing you to create more effective ad campaigns.

    Improved campaign performance: Optimize your campaigns based on real-time data and user behavior, leading to a potential 22% increase in conversions as highlighted by Meta.

    Better attribution modeling: Get a clearer picture of how different touchpoints contribute to conversions, allowing you to allocate your budget more efficiently.

    Privacy-focused approach: GA4 is designed to comply with evolving privacy regulations, ensuring your data collection practices are future-proof.

    How to Integrate GA4 with Meta Ads

    The integration process is relatively straightforward. You’ll need to use UTM parameters and trackable links to connect your GA4 property to your Meta Ads account. Meta provides clear instructions within their advertising platform to guide you through the setup process.

    Unlocking Your Conversion Potential

    Integrating GA4 with your Meta Ads is a powerful strategy that can significantly boost your campaign performance. With the potential for a 22% conversion increase, it’s definitely worth exploring. By gaining deeper audience insights and optimizing your campaigns based on real-time data, you can take your advertising efforts to the next level.

    Ready to get started? We at BWAR are here to help you navigate the integration process and unlock the full potential of GA4 for your Meta Ads campaigns. Contact us today to discuss your specific needs and develop a data-driven advertising strategy that delivers results.

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