About Us

Who We Are

For over a decade, BWAR has been the heart of digital marketing in Staffordshire. We’re not your average agency – our doors open to a welcoming space filled with passionate individuals who breathe life into your brand’s digital presence. Think of us as your digital dream team. We’re a talented bunch of in-house developers, account managers, and creative minds who work together seamlessly to deliver exceptional results.

The evolution of bwar

A visual journey that reflects BWAR’s growth from bold beginnings to a refined, modern identity.

2025

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2020

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2019

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2017

In 2017, BWAR was in a phase of rapid growth, expanding its reach beyond local projects and building a strong nationwide presence. With new talent joining the team and an increasing roster of clients from across the UK, the business evolved from a small creative outfit into a full-service agency, driven by ambition, collaboration and a commitment to delivering exceptional results.

2015

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We pride ourselves on staying ahead of the curve and certainly are not afraid to embrace change:

Contact Us

We pride ourselves on staying ahead of the curve and certainly are not afraid to embrace change:

Contact Us

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About

Do you have an idea or project that you want to explore? Let’s get started today…

Contact us

Talk With Our Team Today

Our friendly team in Stoke-on-Trent is just a phone call or email away, ready to help bring your ideas to life. Whether you’ve got a detailed brief or you’re just exploring options, we’re here for a straightforward, no-pressure conversation about your project. From websites and SEO to social media and beyond, let’s discuss how we can help your business grow.

About Us

     Good  
     Based on 112 reviews 
    
 
 
   
 
 
        
   Lee Harrington 
 
 
 
  Have worked closely with Aaron and his team over the last 2 years and couldn't fault them one bit. Brand new website has taken my business to the next level!
  
 
       
   Mark Munden 
 
 
 
  TYRE FIT have relied upon the very professional support by ‘bwar creative marketing’ for just over a year now. We couldn’t be more satisfied with such a great service! These guys are super helpful and very quick to address our requests! We highly recommend this business!
  
 
       
   Alison 
 
 
 
  Ok, so truthfully a shaky start with a different member of the BWAR team which was soon sorted when Aaron took over our request for a brand new website to be built. Since then we haven’t looked back. Although we are not at all “technical” Aaron totally understood the brief, kept us informed at every step, advised us of things that would and wouldn’t work for us. Communication has been and still is excellent and we feel that we can pick the phone up with the simplest of questions to either Aaron or Sam. Aaron made us feel confident from the moment we met him that his team could deliver. We look forward to working with you in the future to make our small business a roaring success. Freddie & Co
  
 
       
   Dean Simpson 
 
 
 
  BWAR have update my website and done alot of work in the back ground to create more business for us. They are constantly keeping their eyes on the ball, and all for a competitive price. Can not recommend them enough.
Massive thank you to Mark and Sam in particular.
  
 
       
   Stephen Spillane 
 
 
 
  Great company can't thank these guys enough. Alot of hard work eent in. Shout out to mark aldridge he is a credit to this company. helped me with every step of the way. Over the moon the with my website. And looking forward to a long a long and fruitful relationship 10/10
  
 
       
   John Newitt 
 
 
 
  Great company to work along side of that has helped my business to grow punctually friendly and polite on the phone  and very helpful on advising on my next steps
  
 
       
   Daniel Kollar 
 
 
 
  After a year of running the business I became worried of my website and its poor performance and visibility.
I found BWAR through other businesses in my industry and decided to see what they can offer. Shortly after I sent inquiry I received a phone call from Aaron.
First impressions was that they are pure professionals and Aaron advised to set up a meeting in person to discuss all my needs which I really liked. First meeting of around 1hour took place in their office and we went through all my and my business needs and it was clear that they wanted the best outcome possible and even other members of team joined the meeting to explain the steps and what we can expect.
I agreed for the work to be carried out and everything was smooth from start. They've done the initial work earlier than planned which was really what I needed due to critical state of the online business presence.
Second month with the new website and work steadily keeps coming.
Aaron and his team are continuously doing an amazing work. Regular phone calls to keep me updated of changes and what the next steps are and if I approve them, discussions of what could be done and what would be the best to do in order to grow online presence to achieve set goals.
My first customers, without me asking, immediately commented how professional the website looks and it clearly shows what they wanted to see and that that is why decided to get in touch.

I cannot recommend BWAR enough, them taking over my website was one of the best decisions I've made for my business and I can now finally focus on my work knowing that my website is in good hands.

Social Media

Pay Per Click

Software Development

Marketing

Graphic Design

Websites

Mobile Apps

Social Media

Pay Per Click

Software Development

Marketing

Graphic Design

Websites

Mobile Apps

AI

Paid Ads

GEO vs. SEO — Why Your Foundation Still Matters
Digital marketing never stands still — and generative AI has been one of the biggest shifts yet. Learn why SEO is still essential and how GEO complements it.

The New Search Landscape

To stay visible online, it helps to understand the difference between SEO and GEO.

What is SEO?

SEO helps your website show up in traditional search results — the familiar list of links on Google and Bing.

Technical performance: fast site speed, mobile-friendly pages, clean structure

Keywords: using the language your customers search with

Trust & authority: earning quality backlinks

Click-throughs: getting users to visit your site

In short: SEO drives real traffic to your business.

What is GEO?

The most important takeaway for your business is this: You cannot achieve effective GEO without first having strong SEO.
The generative AI models that power GEO-optimised answers don’t just pull information out of thin air. They pull from the internet’s most authoritative, trustworthy, and well structured sources. And how do they determine which sources are authoritative?
Through the fundamental signals of good SEO.
If your website has technical flaws, loads slowly, lacks quality backlinks, or doesn’t use the right keywords, the AI simply won’t see you as a source worth citing. You won’t even be on the AI’s radar.

You need an optimisation partner that understands the shift toward AI-powered search and maintains the foundational strategies that still drive the majority of your traffic.

Our SEO Optimisation Services at BWAR are designed to deliver a hybrid approach that secures your visibility today and prepares you for tomorrow:

Technical Excellence: We ensure your website is a high-performance machine, giving AI models no reason to overlook you.

Authoritative Content: We create in-depth, structured content that not only ranks for keywords but also provides clear, factual answers that generative engines love to cite.

Advanced Schema Markup: We implement the structured data necessary to package your expertise perfectly for AI extraction, instantly boosting your GEO potential.

Local & Global Dominance: We cover everything from your Google Business Profile to regional link-building, ensuring you’re found by both human searchers and AI advisors.

Don’t just chase the next acronym. Build a future-proof strategy that works.

Are you ready to ensure your business doesn’t just rank, but is also cited as the expert in the age of AI?

Contact BWAR today for a free SEO Audit and a Generative Engine Optimisation (GEO) readiness check!

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It’s Here! The New BWAR Website is Live!

We’re thrilled to announce that after months of hard work and dedication, the brand new BWAR website is finally live! We’ve completely revamped the site to provide you with a more user-friendly experience, making it easier than ever to find the information and resources you need.

What’s New?

The new BWAR website boasts a range of exciting features, including:

Sleek and Modern Design: We’ve given the site a fresh, modern makeover, making it easier to navigate and visually appealing.

Improved Navigation: Finding what you’re looking for is now a breeze with our intuitive navigation system.

Enhanced Content: We’ve added a wealth of new content, covering everything from the latest industry news and updates to informative guides and resources.

Mobile-Friendly Design: The new website is fully responsive, meaning you can access it seamlessly from any device, whether it’s your desktop computer, tablet, or smartphone.

Easy Access to Resources: We’ve made it easier to access all the resources you need, including application forms, contact information, and helpful downloads.

Stay Connected!

Don’t forget to bookmark the new website and subscribe to our blog for the latest updates, news, and resources. You can also follow us on social media to stay connected with BWAR.

We’re excited to embark on this new chapter with you!

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Why You Need to Integrate Meta Ads with GA4

Here at BWAR, we’re all about helping you get the most out of your advertising efforts so we wanted to share an interesting article we read. Meta’s making a big push for advertisers to connect their Google Analytics 4 (GA4) with their advertising accounts. And for good reason! According to recent experiments by Search Engine Journal, they’re reporting a significant 22% conversion boost for those who integrate.

So, what exactly is GA4 integration, and how can it help you achieve such impressive results?

What is GA4 Integration?

GA4 is the latest iteration of Google Analytics, offering a more privacy-focused and future-proof approach to data collection. By integrating your GA4 data with your Meta Ads account, you can create a more holistic view of your customer journey. This allows you to see how users interact with your website or app after they click on your ads, providing valuable insights into what’s driving conversions.

The Benefits of GA4 Integration

There are several key benefits to integrating GA4 with your Meta Ads: Deeper audience insights: Gain a more comprehensive understanding of your target audience, allowing you to create more effective ad campaigns.

Improved campaign performance: Optimize your campaigns based on real-time data and user behavior, leading to a potential 22% increase in conversions as highlighted by Meta.

Better attribution modeling: Get a clearer picture of how different touchpoints contribute to conversions, allowing you to allocate your budget more efficiently.

Privacy-focused approach: GA4 is designed to comply with evolving privacy regulations, ensuring your data collection practices are future-proof.

How to Integrate GA4 with Meta Ads
The integration process is relatively straightforward. You’ll need to use UTM parameters and trackable links to connect your GA4 property to your Meta Ads account. Meta provides clear instructions within their advertising platform to guide you through the setup process.

Unlocking Your Conversion Potential

Integrating GA4 with your Meta Ads is a powerful strategy that can significantly boost your campaign performance. With the potential for a 22% conversion increase, it’s definitely worth exploring. By gaining deeper audience insights and optimizing your campaigns based on real-time data, you can take your advertising efforts to the next level.

Ready to get started? We at BWAR are here to help you navigate the integration process and unlock the full potential of GA4 for your Meta Ads campaigns. Contact us today to discuss your specific needs and develop a data-driven advertising strategy that delivers results.

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About Us

Who We Are

The evolution of bwar